what i do
Social-First Content
MY ROLE
Initiated and led social content campaign, overseeing creative development, budgets, production and delivery.
1.1 M organic views
240K organic views
5.8 M organic views
172K organic views
WHAT I DO
380K organic views
70K organic views
Produced 8 social-first Reels alongside e-commerce photography shoots, maximising content output from each production.
YouTube Series
My Role
Developed and led OnePlus Europe's YouTube content strategy, overseeing 5–15-minute videos from scripting to publishing, including short-form cutdowns for social media.
11.6 M organic views
Record-Breaking TikTok
TVC & cOMMERCIALS
Client: Heytea Role: Producer
Client: Alipay+ Role: Producer
Client: miHoYo Gaming Role: Producer
Client: BYD Role: Producer
Client: HuaWei Role: Producer
Client: YEF Fashion Role: Producer
Client: Alipay+ Role: Producer
Client: CHOUOHC Role: Producer
PHOTOGRAPHY & STILLS
EVENT ACTIVATION
ONEPLUS EUROPEAN POP-UPS
Led multi-market event content production across six European markets,
coordinating local crews, suppliers, filming and post-production.
ALIPAY · GERMANY B2B EVENTS
Host three cities in Germany.
Three distinct B2B events for Alipay.
Attendance grew from 80 to 300.
